Kansas City metro
You already have a website. The hours are going somewhere else.
The confirmation calls, the is-it-ready-yet calls, the same fifteen questions typed out again, the retyping between two systems that do not talk to each other. I build the workflows and internal tools that take that work off your staff — and the websites, for the businesses that still need one.
- Where
- Olathe, KS — and the whole Kansas City metro
- Who
- One person, start to finish. You always know who built it.
- Scope
- AI workflows, internal tools, and websites for the businesses that still need one.
01What I build
Four things, and I do all four myself.
Most of the work now is the first two. The website is still real and still built the same way — it is just no longer the thing most people need from me.
AI workflows
The job that repeatsStart with one job that happens every day and rarely needs judgment: confirming tomorrow’s appointments, telling a customer their car is not ready yet, chasing a quote that went quiet, moving a form into the system it should have landed in. I build the thing that runs it, wired into the software you already pay for rather than replacing it, and a person still approves anything that goes out under your name.
In practice
A call missed at 4:50pm gets a text back within seconds asking what they need and offering two open times, and the reply lands where your team already looks instead of in a voicemail box somebody plays back in the morning.
Custom tools
Dashboards, portals, trackersThe spreadsheet three people keep breaking. The whiteboard that is out of date by ten in the morning. The status a customer has to phone in to get. Those are all small pieces of software, and they are worth building properly: an internal board that shows what every open job is waiting on, a portal where a customer can see their own, a calculator that gives a real number off your own pricing.
In practice
A shop dashboard: every bay, every open ticket, and what each one is waiting on — parts, an approval, or a technician. The whiteboard, except it is current.
Websites
Local searchStill offered, still built by me end to end: static pages served from a CDN, so they open in about a second on a phone with two bars, with your hours, service area, phone number and reviews in the markup search engines read. If the site you have is already doing its job, I will tell you that — the automation is usually the better spend.
In practice
A roofer's homepage: the phone number is the first thing your thumb can reach, the service area is named city by city, and the photos are of roofs you actually did.
Ongoing care
Hosting, monitoring, changesWhatever I build, I keep running. Hosting with HTTPS and backups, uptime monitoring that notifies me rather than you, and for anything automated, an alert when a job stops firing or an integration changes underneath it. Changes come to me in an email and get made. There is no dashboard for you to learn and no plugin waiting to break.
In practice
An overnight job stops running because a vendor changed something at their end. I get the alert, fix it, and you hear about it once it is already working again.
02How it works
Four steps, and you only have to do the first one.
Nothing to sign before you have watched something work on your own work. No jargon, and no meetings that exist to justify the next meeting.
- 01
A short call
Twenty minutes. What you do, what you run it on, and the one job you would most like to stop doing by hand. No slide deck and no discovery fee.
- 02
I follow that job end to end
Who touches it, which screens it passes through, where it stalls, how often it happens. You get a short written plan back: what gets built first, what it connects to, what it costs, and what I would leave alone.
- 03
You watch it run on your own work
The first one gets built and pointed at your real appointments, tickets or inbox, with a person approving anything that goes out under your name. If it is a website, the same rule holds — you see the real site on your phone, not a mockup.
- 04
It keeps running
Hosting, monitoring and changes carry on month to month, and if something stops firing I hear about it before you do. When the next repetitive job starts eating the week, that becomes the next one.
03Why it matters
Almost nobody has automated the phone out of their day.
That is not a sales line, it is something I measured. In August 2026 I crawled 1,383 local business websites across the Kansas City metro — dentists, chiropractors, salons, restaurants, shops, contractors — and looked at what each one actually lets a customer do without talking to a person.
- 10%
take a booking online
I crawled 1,383 local business sites across the metro. 143 of them let a customer book without picking up the phone. Every other one routes you to a person, during business hours, who has to stop what they are doing.
- 19%
even in the appointment trades
Dentists, chiropractors, salons, barbers, vets, spas — businesses where the booked slot IS the product. 89 of 457 take one online. The rest are running a calendar through a phone line and a person who answers it.
- 760 vs 30
measuring, and able to act on it
760 of those sites load Google Analytics or Tag Manager. 30 have anything that follows up with the person it measured — a CRM, an email tool, a sequence. Most of the metro is paying to watch customers leave.
- ~60%
of local searches happen on a phone
Which is why "we have a website" is not the same as being findable. A site that loads slowly, or has to be pinched to read, is doing the same job as no site at all.
The first three numbers are my own, from that sweep, and I will show you the working if you want it. The fourth is the industry’s, and has been for years.
For the automation I have no percentage to show you. I have the mechanism.
Nobody has been running one of mine for a year yet, so there is no honest number to print, and I am not going to make one up. What I can do is name the job exactly, say what replaces it, and let you decide whether that job is costing you anything. Here is one, from an auto shop.
- The job today
A customer calls to ask whether their car is ready. The service writer who should be selling work spends a good part of the day answering, and the answer is usually not yet.
- What replaces it
A status text at each stage — checked in, diagnosed, waiting on parts, ready for pickup — with photos of what the tech found attached to the diagnosis, and one link the customer can open instead of calling.
- What comes back
The is-it-ready calls mostly stop. The phone stays free for the calls that are new work, and nobody has to be interrupted to say the same sentence again.
The same shape, other trades
- DentalSomeone spends the first hour of every morning on hold verifying benefits for the day, and it still gets missed on the patients added late.
- RoofingA homeowner with a stain on the ceiling fills out three forms in one evening, and whoever calls back first is the one who gets on the roof.
- Heating and coolingThe dispatch board gets arranged by hand every morning, and one long call unravels the rest of it.
- AccountingHalf of January goes to asking clients for documents they have not sent yet, one email at a time.
- Almost everyoneMost of the inbox is a handful of questions with the same answers, typed out by hand again.
04Get in touch
Tell me which job you want to stop doing by hand.
hello@steee.appOne email is enough to start — there is no form here and nothing to fill in. I read and answer every one myself. If you would rather talk it through, say so and I will send you a time.
Useful to include
- What you do, and what you run it on — the scheduler, the practice software, the inbox.
- The job that eats the most time, and roughly how much of a week it takes.
- Anything that has to stay exactly as it is.